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        "rendered": "<p class=\"ext-animate--on\"><strong>Effective Date: March 13, 2026<\/strong><\/p>\n\n\n\n<p class=\"ext-animate--on\"><strong>TORI EHF<\/strong> (&#8220;we&#8221;, &#8220;us&#8221;, &#8220;our&#8221;) respects your privacy and is committed to protecting your personal data in compliance with applicable data protection laws, including Regulation (EU) 2016\/679 (the General Data Protection Regulation \u2013 &#8220;GDPR&#8221;) and Icelandic Act No. 90\/2018 on Data Protection and the Processing of Personal Data.<\/p>\n\n\n\n<p class=\"ext-animate--on\">This Privacy Policy explains how we collect, use, disclose, store, and protect your personal data when you visit our website <strong>hugspil.is<\/strong> (the &#8220;Website&#8221;), interact with our services, contact us, or otherwise provide us with information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading ext-animate--on\">1. Who we are \u2013 Data Controller<\/h3>\n\n\n\n<p class=\"ext-animate--on\"><strong>Company name<\/strong>: TORI EHF <strong>Registration number<\/strong>: 620126-2760 <strong>VAT number<\/strong>: 160236 <strong>Registered address<\/strong>: Dunhagi 18, Reykjav\u00edk, 107, Iceland <strong>Email<\/strong>: <a href=\"mailto:info@hugspil.is\" target=\"_blank\" rel=\"noreferrer noopener\">info@hugspil.is<\/a><\/p>\n\n\n\n<p class=\"ext-animate--on\">We act as the <strong>data controller<\/strong> for the personal data we process, unless otherwise stated.<\/p>\n\n\n\n<h3 class=\"wp-block-heading ext-animate--on\">2. What personal data we collect<\/h3>\n\n\n\n<p class=\"ext-animate--on\">We may collect the following categories of personal data:<\/p>\n\n\n\n<ul class=\"wp-block-list ext-animate--on\">\n<li class=\"ext-animate--on\"><strong>Identity and contact data<\/strong>: name, email address, phone number, postal address (e.g., when you contact us, subscribe to a newsletter, create an account, or place an order).<\/li>\n\n\n\n<li class=\"ext-animate--on\"><strong>Technical and usage data<\/strong>: IP address, browser type and version, device information, operating system, time zone setting, referring\/exit pages, clickstream data, pages visited, time and date of visits, and other diagnostic data collected via cookies and similar technologies.<\/li>\n\n\n\n<li class=\"ext-animate--on\"><strong>Account data<\/strong>: username, password (hashed), profile information (if you register on the Website).<\/li>\n\n\n\n<li class=\"ext-animate--on\"><strong>Communication data<\/strong>: messages, emails, or other correspondence you send to us.<\/li>\n\n\n\n<li class=\"ext-animate--on\"><strong>Marketing and preferences data<\/strong>: your preferences in receiving marketing from us and your communication preferences.<\/li>\n\n\n\n<li class=\"ext-animate--on\"><strong>Payment data<\/strong> (if applicable): billing details processed securely via third-party payment providers (we do not store full card details ourselves).<\/li>\n\n\n\n<li class=\"ext-animate--on\"><strong>Other data<\/strong>: any personal data you voluntarily provide (e.g., in forms, reviews, comments, or support requests).<\/li>\n<\/ul>\n\n\n\n<p class=\"ext-animate--on\">We do not intentionally collect <strong>special categories of personal data<\/strong> (sensitive data such as racial\/ethnic origin, political opinions, religious beliefs, health data, biometric data, etc.) unless you explicitly provide it and we have a lawful basis.<\/p>\n\n\n\n<h3 class=\"wp-block-heading ext-animate--on\">3. How we collect your personal data<\/h3>\n\n\n\n<p class=\"ext-animate--on\">We collect data:<\/p>\n\n\n\n<ul class=\"wp-block-list ext-animate--on\">\n<li class=\"ext-animate--on\">Directly from you (forms, emails, account registration, purchases, inquiries).<\/li>\n\n\n\n<li class=\"ext-animate--on\">Automatically through your use of the Website (cookies, server logs, analytics tools).<\/li>\n\n\n\n<li class=\"ext-animate--on\">From third parties (e.g., analytics providers, advertising partners, social media plugins \u2013 where permitted).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading ext-animate--on\">4. Purposes and legal basis for processing<\/h3>\n\n\n\n<p class=\"ext-animate--on\">We process your personal data for the following purposes and on the following legal bases:<\/p>\n\n\n\n<figure class=\"wp-block-table ext-animate--on\"><table class=\"has-fixed-layout\"><thead><tr><th>Purpose<\/th><th>Personal data categories<\/th><th>Legal basis (GDPR Article)<\/th><\/tr><\/thead><tbody><tr><td>Provide and maintain the Website<\/td><td>Technical\/usage, identity<\/td><td>Legitimate interests (Art. 6(1)(f))<\/td><\/tr><tr><td>Process orders\/payments (if applicable)<\/td><td>Identity, contact, payment<\/td><td>Contract (Art. 6(1)(b))<\/td><\/tr><tr><td>Manage user accounts\/registration<\/td><td>Identity, contact, account<\/td><td>Contract (Art. 6(1)(b))<\/td><\/tr><tr><td>Respond to inquiries\/support<\/td><td>Identity, contact, communication<\/td><td>Legitimate interests \/ Contract<\/td><\/tr><tr><td>Send newsletters\/marketing (direct)<\/td><td>Identity, contact, preferences<\/td><td>Consent (Art. 6(1)(a))<\/td><\/tr><tr><td>Comply with legal obligations<\/td><td>All relevant categories<\/td><td>Legal obligation (Art. 6(1)(c))<\/td><\/tr><tr><td>Prevent fraud\/security<\/td><td>Technical, usage, identity<\/td><td>Legitimate interests (Art. 6(1)(f))<\/td><\/tr><tr><td>Improve services\/analytics<\/td><td>Technical, usage<\/td><td>Legitimate interests (Art. 6(1)(f))<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"ext-animate--on\">Where we rely on <strong>legitimate interests<\/strong>, we have conducted a balancing test to ensure your rights do not override our interests.<\/p>\n\n\n\n<h3 class=\"wp-block-heading ext-animate--on\">5. Cookies and similar technologies<\/h3>\n\n\n\n<p class=\"ext-animate--on\">Our Website uses cookies and similar tracking technologies. You can manage preferences via browser settings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading ext-animate--on\">6. Sharing your personal data<\/h3>\n\n\n\n<p class=\"ext-animate--on\">We may share your personal data with:<\/p>\n\n\n\n<ul class=\"wp-block-list ext-animate--on\">\n<li class=\"ext-animate--on\">Service providers (processors): hosting providers, email services, analytics (e.g., Google Analytics), payment processors, IT support \u2013 all under strict data processing agreements.<\/li>\n\n\n\n<li class=\"ext-animate--on\">Professional advisors (lawyers, accountants, auditors).<\/li>\n\n\n\n<li class=\"ext-animate--on\">Public authorities when required by law.<\/li>\n\n\n\n<li class=\"ext-animate--on\">Business transfers (e.g., merger, acquisition).<\/li>\n<\/ul>\n\n\n\n<p class=\"ext-animate--on\">We do not sell your personal data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading ext-animate--on\">7. International transfers<\/h3>\n\n\n\n<p class=\"ext-animate--on\">If we transfer personal data outside the EEA (e.g., to US-based providers), we ensure appropriate safeguards such as:<\/p>\n\n\n\n<ul class=\"wp-block-list ext-animate--on\">\n<li class=\"ext-animate--on\">Adequacy decision,<\/li>\n\n\n\n<li class=\"ext-animate--on\">Standard Contractual Clauses (SCCs),<\/li>\n\n\n\n<li class=\"ext-animate--on\">Binding Corporate Rules, or<\/li>\n\n\n\n<li class=\"ext-animate--on\">Other approved mechanisms.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading ext-animate--on\">8. Data retention<\/h3>\n\n\n\n<p class=\"ext-animate--on\">We retain personal data only for as long as necessary for the purposes outlined above or to meet legal obligations. Typical periods:<\/p>\n\n\n\n<ul class=\"wp-block-list ext-animate--on\">\n<li class=\"ext-animate--on\">Account data: duration of account + reasonable period after closure.<\/li>\n\n\n\n<li class=\"ext-animate--on\">Marketing data: until consent withdrawn.<\/li>\n\n\n\n<li class=\"ext-animate--on\">Technical logs: up to 26 months (or as per provider policy).<\/li>\n\n\n\n<li class=\"ext-animate--on\">Legal claims: up to statutory limitation periods (usually 10 years in Iceland).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading ext-animate--on\">9. Your rights under GDPR<\/h3>\n\n\n\n<p class=\"ext-animate--on\">You have the following rights (subject to legal limitations):<\/p>\n\n\n\n<ul class=\"wp-block-list ext-animate--on\">\n<li class=\"ext-animate--on\">Access your data (Art. 15)<\/li>\n\n\n\n<li class=\"ext-animate--on\">Rectification (Art. 16)<\/li>\n\n\n\n<li class=\"ext-animate--on\">Erasure (&#8220;right to be forgotten&#8221;) (Art. 17)<\/li>\n\n\n\n<li class=\"ext-animate--on\">Restriction of processing (Art. 18)<\/li>\n\n\n\n<li class=\"ext-animate--on\">Data portability (Art. 20)<\/li>\n\n\n\n<li class=\"ext-animate--on\">Object to processing (Art. 21), including direct marketing<\/li>\n\n\n\n<li class=\"ext-animate--on\">Withdraw consent at any time (where processing is based on consent)<\/li>\n\n\n\n<li class=\"ext-animate--on\">Not be subject to automated decision-making (Art. 22, if applicable)<\/li>\n<\/ul>\n\n\n\n<p class=\"ext-animate--on\">To exercise these rights, contact us at <strong><a href=\"mailto:info@hugspil.is\" target=\"_blank\" rel=\"noreferrer noopener\">info@hugspil.is<\/a><\/strong>. We respond within one month (extendable in complex cases). You may also lodge a complaint with the Icelandic Data Protection Authority (<strong>Pers\u00f3nuvernd<\/strong>): Website: <a href=\"https:\/\/www.personuvernd.is\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.personuvernd.is\/<\/a> Email: <a href=\"mailto:postur@personuvernd.is\" target=\"_blank\" rel=\"noreferrer noopener\">postur@personuvernd.is<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading ext-animate--on\">10. Data security<\/h3>\n\n\n\n<p class=\"ext-animate--on\">We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, destruction, or damage (e.g., encryption, access controls, regular security assessments).<\/p>\n\n\n\n<h3 class=\"wp-block-heading ext-animate--on\">11. Children&#8217;s privacy<\/h3>\n\n\n\n<p class=\"ext-animate--on\">Our Website is not intended for children under 16. We do not knowingly collect data from children under 16 without parental consent. If we become aware of such collection, we will delete the data.<\/p>\n\n\n\n<h3 class=\"wp-block-heading ext-animate--on\">12. Changes to this Privacy Policy<\/h3>\n\n\n\n<p class=\"ext-animate--on\">We may update this policy from time to time. Changes will be posted here with an updated effective date. Significant changes may be notified via email or prominent notice on the Website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading ext-animate--on\">13. Contact us<\/h3>\n\n\n\n<p class=\"ext-animate--on\">For questions about this Privacy Policy or our data practices: Email: <a href=\"mailto:info@hugspil.is\" target=\"_blank\" rel=\"noreferrer noopener\">info@hugspil.is<\/a> Postal: TORI EHF, Dunhagi 18, Reykjav\u00edk, 107, Iceland<\/p>\n\n\n\n<p class=\"ext-animate--on\">Thank you for trusting us with your personal data.<\/p>",
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        "rendered": "<p>Effective Date: March 13, 2026 TORI EHF (&#8220;we&#8221;, &#8220;us&#8221;, &#8220;our&#8221;) respects your privacy and is committed to protecting your personal data in compliance with applicable data protection laws, including Regulation (EU) 2016\/679 (the General Data Protection Regulation \u2013 &#8220;GDPR&#8221;) and Icelandic Act No. 90\/2018 on Data Protection and the Processing of Personal Data. This Privacy [&hellip;]<\/p>",
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